Nonpartisan reach data for political campaigns
See which candidates are winning the attention race.
Track every federal candidate's social-media reach and growth — across every platform, head-to-head vs. Congressional peers and opponents.
Ken PaxtonRvs
James TalaricoDTX-Senate ’26 · head-to-head
Product preview · illustrative data
Why it matters
Attention moved to social. Spend hasn't.
Campaigns still spend like it's a TV-first world — even as attention, the dollars, and even dark money move online. No one yet sells a single, comparable view of who's actually breaking through.
spent to win 2024's federal elections — a record, and 2026 is on pace to break it
of political ad spend is now digital — double its 2020 share
still poured into broadcast TV — chasing voters who've moved to their phones
platforms where follower counts and engagement are the new currency
Sources: OpenSecrets·eMarketer·Statista·2024 election cycle
Go where the puck is going — not where it's been.
Down-ballot & primaries
The races the polls ignore are won on the feed.
Primaries and down-ballot races have no statewide TV buy and little name recognition — so the candidate who wins attention online wins. But the trackers stop at the top of the ticket. Social Tally doesn't.
- No TV budget
- With little to spend on broadcast, organic social is the campaign — not a supplement to it.
- Low name ID
- When no one knows the candidates yet, reach and momentum are what move undecided voters.
- Sparse polling
- Down-ballot polls are rare and late — the digital signal shows who's breaking out first.
Example · FL-22
Michael CarbonaraA first-time House candidate with a real cross-platform footprint — invisible to the polls, visible to us.
Illustrative · figures to be verified
What you get
The data layer for digital campaigns.
Social-media analytics for political campaigns — follower counts and growth, engagement, and platform mix, benchmarked head-to-head and against anyone who matters.
Head-to-head
Any candidate against their opponent, platform by platform.
Benchmark
Reach measured against peers and all of Congress.
Growth over time
The trend, tracked continuously — not just today's snapshot. The history is the moat.
Sample report · illustrative figures
Delivered however your team works
Same data underneath — from a one-off export to a fully custom platform. On pricing, let’s talk.
The vision
From a dataset to the political reach platform.
Social Tally starts with follower counts for Congress. It doesn't end there.
The reach dataset
All 535 members of Congress, five platforms, head-to-head and benchmarked.
Every race + engagement
All 2026 challengers, plus engagement and audience signals — not just follower counts.
Distribution & beyondTODO
Clip-distribution analytics at district, state, and national levels, and expansion into adjacent markets — advocacy, corporate, international.
Team
A political insider and a proven data-product engineer.
The two halves Social Tally needs.
August Wolf is a U.S. Olympian and national champion whose career spans technology (early at Symantec), three decades in institutional fixed income on Wall Street, and commercial real estate. His work in politics — a 2016 U.S. Senate run in Connecticut and founding a Florida advocacy organization — convinced him that elections are now won digitally and with data. When he set out to bring celebrity-style social strategies to campaigns, he ran straight into the gap Social Tally closes: no clean, comparable way to measure a candidate's reach. A Princeton graduate (cum laude), sharpened by four children working in venture, apps, and code, he brings decades of cross-industry relationships and an athlete's discipline to building Social Tally.
Full-stack & Data engineer plus founder with 10+ years shipping data & SaaS products from zero to scale. He solo-built and operates ScratchOdds — a cross-platform lottery analytics platform whose real-time data pipeline pulls live data from 41+ state lottery sites (110K+ users, built at $0 customer-acquisition cost) — the same data engineering Social Tally runs on. Previously founding engineer at Bowtie.ai (acquired by Mindbody); Dartmouth, Computer Science. Builds at small-team velocity with AI-augmented workflows, so Social Tally ships fast and lean.